Videogame hardware and software is a $29 billion business world-wide, according to DFC Intelligence, a San Diego -based interactive entertainment firm. NPD Group, a research firm based in Port Washington, N.Y., estimates annual U.S. sales … “What’s happened is, you have a sport that has given rise to competition, and competition in itself is creating celebrity,” said Tony Crisp of CRISP Brand Agency, a marketing firm that has been working on a Fatal1ty branded-product. …

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CRISP Brand Agency: Wall Street Journal Article, Featuring Fatal1ty