58 IBM Center for the Business of Government randy Baseler, vice president of marketing for Boeing Commercial Airplanes, recently commented about blogging: “It helps you fine-tune how you’re going to use your messages. …… In the past six years, he has established himself as one of the leading academic experts on emerging applications of technology in both the public and private sectors, including rFID, Web 2.0 , blogging, reverse auctions, online surplus auctions, …

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The Blogging Revolution: Government in the Age of Web 2.0