Chapter 7 – Stakeholders in Relationship Marketing – This chapter examines the way in which organisations built relationships with other stakeholders, such as the community and the intermediaries in the distribution channel . … Librarian’s Note: A textbook that touches on many aspects on CRM including: Chapter 2 Customer-supplier relationship, Chapter 6 communiaction and multi channels, Chapter 8 The relationship policy, Chapter 11 Segmentation and selection. …
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Customer Relationship Management: Printed Resources