Software is not like a pop-song and the App Store is just “one marketing channel “. When Apple has sold 100 million phones, the laws of large numbers will make economics more logical. In the meantime, invest in your brand like Labyrinth or MotionX. …… A very simple concept! Posted By Jeff, San Diego CA.: December 10, 2008 2 :05 PM. To the people thinking that Hockenberry’s rates are high, he’s quote the cost to the company, not the hourly rate the employee makes. …

Go here to read the rest:
Trouble in the (99-cent) App Store – Apple 2.0 – Fortune …