Software is not like a pop-song and the App Store is just “one marketing channel â€�. When Apple has sold 100 million phones, the laws of large numbers will make economics more logical. In the meantime, invest in your brand like Labyrinth or MotionX. …… A very simple concept! Posted By Jeff, San Diego CA.: December 10, 2008 2 :05 PM. To the people thinking that Hockenberry’s rates are high, he’s quote the cost to the company, not the hourly rate the employee makes. …

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Trouble in the (99-cent) App Store – Fortune Brainstorm Tech