Namely, on March 23, 2009, Alan Trefler, Pegasystems’ founder and CEO, gave his luncheon keynote presentation at the Gartner BPM Summit in San Diego . His theme was “Don’t just Survive… Capitalize.â€� Trefler begun by reminding the audience that …. In Bank Card Operations: Multi – channel service; Self-service account opening; Product roll-out; Fraud processing; Customer on-boarding, etc. * In Retail Banking: Event-driven marketing ; Account opening; New product introduction; …

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Travel and Entertainment Reporting: The Wizardry of Business …