Measurement – I hope that the click-through as a standalone metric continues to lose its popularity and that we as an industry find other metrics and data that can be used to constantly improve the marketing experience online … Data record #1 may include (Age=37, Gender=Male, Location=San Francisco, Interests=Tennis, Soccer, 30 Rock, Toronto Maple Leafs) whereas data record # 2 may include (Age=24, Gender=Female, Location= San Diego , Interests=Surfing, anthropology, …

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Peerset Human Interest Data Providing Psychographic Targeting …