The really fortunate ones will morph into Master Communication firms that clients hire to handle strategy and direct multichannel marketing programs. These C agencies will solve problems and create ideas that grow brands, ….. blend the special sauce of how PR pros think about communicating with creative executions of ad pros we come up with programs that move into the realm of dialogue and engagement. That’s what online brings us that print, TV and radio never could. …

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Advertising 5.0: Who Will You Be? – Small Agency Diary …