Of course, I only knew it was raining from the puddles outside, as the energy and engaging conversations at the Online Marketing Summit kept us all happily indoors. Key takeaway: Retention is king and email is at the center of the digital marketer’s toolkit. … Email is a great dialog channel and today’s data management technology and creative flexibility allow each of us to send truly lifecycle-based messages more often than we send generic broadcast messages. …

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Report From OMS: The R in ROI Now Stands for Retention :: Return …