This new media ecosystem has created an intense love affair between direct- marketing agencies and all things digital, but in 2010 these shops may need to start looking at more multi – channel efforts that include catalogs, ….. By zooman | San Diego , CA January 4, 2010 09:05:36 pm: …and top executives like MediaBrands Chief Financial Officer Tara Comonte publicly decried procurement’s stepped-up role in the agency world. “Procurement wants to pay less than enough,”. …

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Advertising: Planning Your Next Move in Ad Land – Advertising Age …