As such, the trend could have big implications for marketers virtually across the board in categories from housing to autos, insurance to package goods, necessitating a rethinking of everything from product sizes to how to reach these households and … Technology is another area ripe for innovation and solutions for not only the multi -generational household, but also the close knit multi -generational families who may not live together but are helping each other daily, …

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Multigenerational Households Have Implications for Marketers