Next, I would take that feedback, make a few adjustments and plan a multichannel campaign, launching the blog with all sorts of advertising pointing to it. And since I painstakingly outlined the ROI in the in-depth strategy, I’d go about measuring the effectiveness ….. I also agree with the comment above that technology and marketing are now one, and with 2 /3 of people in the United States using the internet it opens up an entire new arena of marketing possibilities. …

Excerpt from:
Unconventional Times Call for Unconventional Marketing …